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Starbucks '

Starbucks '"foreign brand" misread by Chinese people

Starbus is a very inexpensive popular drink in the United States, which is regarded as a fast food in coffee, but immigrated to China, it has become one of the elements of fashion and elegance. The nature is completely altered.

2014-05-19
How to make a good cup of espresso (2)

How to make a good cup of espresso (2)

Then we discuss another concept: "Do not use a single filter"! "Easy to over-extract."

2014-09-09
Starbucks Coffee: not marketing skills but operating

Starbucks Coffee: not marketing skills but operating "people"

Starbucks (Starbucks), born in Seattle in 1971, started by selling coffee beans. In 1996, Starbucks began its global expansion, opening coffee chains in 32 markets, including China, South Korea, Malaysia, Singapore, New Zealand, Australia, the Philippines, Thailand, Indonesia and Japan. CEO Howard, who single-handedly brought small coffee shops into the ranks of international brands? Schultz said:

2014-07-26
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